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  • Nike vs Adidas Which sports provider convinces 1 1320x380 - Nike vs Adidas - Which sports provider convinces?

    Nike vs Adidas – Which sports provider convinces?

    Whether Nike or Adidas is a question of taste for fashion enthusiasts. For stock market players, however, it is a difficult investment decision. Adidas and Nike are bitter rivals in the battle […]
  • Why Adidas keeps catching up with Nike 1 1320x380 - Why Adidas keeps catching up with Nike

    Why Adidas keeps catching up with Nike

    Adidas is a German brand based in the heart of Bavaria and is the largest manufacturer of sportswear in Europe. Rudolf and Adolf Dassler founded the company as early as 1949, which […]
  • Good vs bad running shoes What to look out for 1 1320x380 - Good vs bad running shoes - What to look out for?

    Good vs bad running shoes – What to look out for?

    If you want to buy suitable running shoes, this means work. However, the effort is necessary to prevent damage to the musculoskeletal system. Pronation, for example, is a very important point. Among […]
  • Which sports brands are popular in Canada 1 1320x380 - Which sports brands are popular in Canada?

    Which sports brands are popular in Canada?

    There are many well-known sports brands which are very popular in Canada. These sports brands are Adidas, Nike, Puma, Reebok, Asics, Fila, Kappa, Converse, Schöffel, New Balance, Under Armour, Skechers, Venice Beach, […]

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Nike vs Adidas – Which sports provider convinces?

January 30, 2019 Leave a comment

Whether Nike or Adidas is a question of taste for fashion enthusiasts. For stock market players, however, it is a […]

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Why Adidas keeps catching up with Nike 1 300x175 - Why Adidas keeps catching up with Nike

Why Adidas keeps catching up with Nike

January 14, 2019 Leave a comment
Good vs bad running shoes What to look out for 1 300x175 - Good vs bad running shoes - What to look out for?

Good vs bad running shoes – What to look out for?

January 2, 2019 Leave a comment
Which sports brands are popular in Canada 1 300x175 - Which sports brands are popular in Canada?

Which sports brands are popular in Canada?

December 25, 2018 Leave a comment

Sports Brands

Nike vs Adidas Which sports provider convinces 1 600x280 - Nike vs Adidas - Which sports provider convinces?

Nike vs Adidas – Which sports provider convinces?

January 30, 2019 Leave a comment

Whether Nike or Adidas is a question of taste for fashion enthusiasts. For stock market players, however, it is a […]

Read more
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Why Adidas keeps catching up with Nike

January 14, 2019 Leave a comment
Which sports brands are popular in Canada 1 140x90 - Which sports brands are popular in Canada?

Which sports brands are popular in Canada?

December 25, 2018 Leave a comment

Shoes

Nike vs Adidas Which sports provider convinces 1 600x280 - Nike vs Adidas - Which sports provider convinces?

Nike vs Adidas – Which sports provider convinces?

January 30, 2019 Leave a comment

Whether Nike or Adidas is a question of taste for fashion enthusiasts. For stock market players, however, it is a […]

Read more
Why Adidas keeps catching up with Nike 1 140x90 - Why Adidas keeps catching up with Nike

Why Adidas keeps catching up with Nike

January 14, 2019 Leave a comment
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Good vs bad running shoes – What to look out for?

January 2, 2019 Leave a comment

Recent Post

Nike vs Adidas Which sports provider convinces 1 300x175 - Nike vs Adidas - Which sports provider convinces?

Nike vs Adidas – Which sports provider convinces?

January 30, 2019 Leave a comment
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Why Adidas keeps catching up with Nike

January 14, 2019 Leave a comment
Good vs bad running shoes What to look out for 1 300x175 - Good vs bad running shoes - What to look out for?

Good vs bad running shoes – What to look out for?

January 2, 2019 Leave a comment
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Which sports brands are popular in Canada?

December 25, 2018 Leave a comment

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    • Nike vs Adidas – Which sports provider convinces?Nike vs Adidas – Which sports provider convinces?
      January 30, 2019Shoes / Sports BrandsWhether Nike or Adidas is a question of taste for fashion enthusiasts. For stock market players, however, it is a difficult investment decision. Adidas and Nike are bitter rivals in the battle for sponsorship contracts, market shares and consumers. Especially in a football World Cup, rivals are becoming more and more important. It should also be no secret that Nike and Adidas are not the best friends. Again and again there are court cases. The history of the manufacturers Almost everyone knows that Adidas is a German brand. The company is located in Herzogenaurach and this is in the middle of Bavaria. It is the largest sportswear manufacturer in the whole of Europe. The manufactory was founded in 1949 by the brothers Rudolf and Adolf Dassler. There were a lot of disputes between the two brothers and Rudolf got out. When Rudolf left the company, Puma was founded. In 1989 Adidas was about to leave, but Bernhard Tapid, a French entrepreneur, bought the company. The whole production was relocated to Asia at that time. In the 90s Madonna was hired to promote Adidas. Nike was founded by Phil Knight in 1964 under the name Blue Ribbon and already one year later there was a turnover of more than 20,000 US dollars. Through aggressive marketing tactics, Nike today ha the market share of more than fifty percent among the athletic footwear in the home country USA. Just-DO-It is an advertising slogan from the 80s and this is still known today. The popularity of the two manufacturers At Adidas there are always new collections and the collaboration with different designers. The brand is often about authenticity and authenticity. Adidas is generally a big fan of big fashion houses and musicians. Adidas often has a lot of hype around it and can market itself very well. When it comes to pure sponsoring, Nike has been able to sink the claws of many well-known super athletes for quite some time. The famous Nike Wave can be seen everywhere, whether in cricket, boxing, basketball, baseball or American football. Nike can also surprise at the Super Bowl again and again. The Nike Air Jordan, for example, are often sold out within a few hours. Most of the time, however, they are only new retro versions of original models. The super cool shoes are always a bit improved, but in the long run this can be a bit boring. In general it is never easy to compare two very big brands. The Backround Story at Adidas is more interesting and also longer. After all, the brand survived several economic crises and the Second World War. However, Nike was able to seize the sportswear market within a short time and today dominates the world market. Without the two brands with sneakers and clothes, many people’s lives would be more complicated, uncomfortable and grey. Both brands are very popular because they are easy to combine and wear....
    • Why Adidas keeps catching up with NikeWhy Adidas keeps catching up with Nike
      January 14, 2019Shoes / Sports BrandsAdidas is a German brand based in the heart of Bavaria and is the largest manufacturer of sportswear in Europe. Rudolf and Adolf Dassler founded the company as early as 1949, which is why they can look back on many years of experience. Nike, on the other hand, was founded in 1964, which is why Adidas’ experience is somewhat longer. Why can Adidas catch up with Nike again and again? Adidas works with designers and there are always new collections. The brand shows itself with genuineness and authenticity. The brand is generally a big fan of the big fashion houses and musicians. Adidas can market itself very well and the brand can create a lot of hype. Without a doubt Adidas offers the more interesting and longer background story. After all, the brand must be said to have survived several economic crises and the Second World War. Adidas tries to grow even further with testimonials from the sports and music industry. Adidas is also sprinting to a sales record, as the balance sheet for 2017 is very good and profits have risen by a third. The reason for the success is that it runs in China and in shoes. In 2017, Adidas had earned over 21 billion euros. Adidas has around 57,000 employees worldwide, an average of thirty years of age. Before that, however, the company had also shed some jobs. In the course of time, Adidas finally separated from an ice hockey brand and a golf brand. The divisions did not make a profit. Adidas produced more than 400 million pairs of shoes in 2017 and most of the money is made with this product. Particularly popular are adidas neo and adidas originals street shoes, basketball shoes and running shoes. Adidas grew its footwear business by 25 percent compared to 2016. Adidas caused a sensation last year with its new laceless running shoes.   Important information about Adidas The main driver of this success is China. In the world’s most populous country, Adidas now accounts for one-fifth of sales. Last year, the sporting goods manufacturer built two new logistics centers worldwide, located in China and Germany. Around a quarter of Adidas garments are also produced in Chinese textile factories. The company benefits from comparatively low wages and short delivery routes. North America is the most important market for sporting goods worldwide, with Adidas increasing sales by thirty percent. In 2017, the company opened the largest flagship store to date for Originals footwear. The Adidas Superstart shoe is one of the best-selling shoes in the USA. However, the Reebok brand has a little bit of a problem, because Reebok was acquired more than 10 years ago and the brand has not been successful to date. About half of the Reebok stores are to be closed by the CEO. Reebok.com and adidas.com are the main points of sale and digital sales grew by fifty percent worldwide. Adidas also offers its own shopping app, which has already been downloaded very often. For the company, the advantages are that expensive sales space is saved, data is collected and sold directly to customers....
    • Good vs bad running shoes – What to look out for?Good vs bad running shoes – What to look out for?
      January 2, 2019ShoesIf you want to buy suitable running shoes, this means work. However, the effort is necessary to prevent damage to the musculoskeletal system. Pronation, for example, is a very important point. Among the runners there are neutral runners, overpronation runners and underpronation runners. Pronation refers to the inward rotation of the runner’s foot. With the body it belongs to the natural motion sequence. Finding the right running shoe The choice of shoe is thus influenced by the posture of the foot. The underpronation requires the running shoe with the high cushioning. Each impact is evenly distributed by the very flexible running shoes. The overproniers need the running shoe with the structured and supporting cushioning. The midsole should be firm and in the midfoot area support and cushioning are important. Neutral proniers need running shoes with neutral cushioning. Normal rolling away from the foot is encouraged and the foot is sustainably supported. In order to prevent incorrect purchases, incorrect postures and incorrect positions should be known. A specialist can clarify this beforehand. The running shoes are then thrown away after about 700 to 1000 kilometres and new ones are needed. The surface is important when buying, because normal running shoes are not suitable for running off-road. All runners should be aware that wrong shoes can cause great damage to the musculoskeletal system. Only a few people have the desire and time to visit a specialist shop, but this is exactly what is important. Running shoes should be larger than normal street shoes. It is important to buy brand shoes. With the well-known running brands, however, there are hardly any differences in quality. Running shoes from Asics, Brooks, Nike or Adidas are popular. Most running shoes then stand out and are colourful. It should be important for runners to be seen in the dark. However, functionality should take precedence over appearance. Attractiveness is second and shoes must fit. Finding good or bad running shoes In general, quality always has its price, but running shoes do not have to be paid for a whole month’s income. However, you have to reckon with about 100 to 150 Euros. Shoes for 180 euros are not automatically better than shoes for 100 euros. Particularly cheap are the reduced shoes from the previous season, but here are usually only remaining sizes available. Buyers should note that the lighter the shoes, the shorter their life. You will find barefoot shoes, off-road shoes, movement control shoes, cushioning shoes, stable shoes or lightweight shoes. There are also running shoes with or without pronation support. Depending on the running surface, the preferences as well as the foot and leg position, suitable shoes are available. All runners need different shoes. At the specialist shops there is not only the individual consultation, but also the running analysis is carried out. Not only foot position or cushioning are important, but the runners must feel comfortable in the shoes. The gut feeling is very important when buying. Very cheap running shoes are usually light, but the shoes are also inelastic. In the long run the shoes can be very uncomfortable. If brand name shoes are used, there are different materials to ensure a good spring. The sole of cheap shoes is often too thin and then every stone is felt. Most cheap models are leisure shoes rather than functional running shoes. Especially the beginners should pay attention to the good running shoes, so that fun is developed at the sport. No matter if hobby runner or marathon athlete, the right pair of running shoes is very important. Who wants to have something from the running shoes for a long time, should pay attention to the solid quality. Synthetic fibre as upper material is usually light and hard-wearing. The sole and good breathability are also important. When running at low temperatures or in the rain, cold protection and waterproofness are important....
    • Which sports brands are popular in Canada?Which sports brands are popular in Canada?
      December 25, 2018Sports BrandsThere are many well-known sports brands which are very popular in Canada. These sports brands are Adidas, Nike, Puma, Reebok, Asics, Fila, Kappa, Converse, Schöffel, New Balance, Under Armour, Skechers, Venice Beach, Salomon, Speedo, Runtastic, Quicksilver, Hummel, Odlo, Lowa and some more. Adidas is still the most popular and this closely followed by Puma and Nike. The brands are the most popular, the Germans like to wear them the most and often the sporting goods are found under the Christmas tree. What is to be considered with the most popular sports brands in Canada? If Germans are asked about the most popular sports brands, they are usually called Adidas. Nike and Puma share second and third place. The rankings are dominated by the three big premium brands. However, the outdoor brands Jack Wolfskin and Reebok can also keep up very well in terms of brand awareness. The sports brands are not only about shoes, but of course also about sportswear. It should be noted that the popularity does not also ensure the high popularity at the same time. There are also about one fifth of Germans who never wear sportswear or have no favourite sports brand. The sportswear is then usually bought in stationary shops. Sports shops such as SportScheck, Intersport or Karstadt Sport are very popular. Many sports products are also bought online, for example at Zalando or Amazon. Some Germans also buy directly from the manufacturer, but the proportion is still rather low. Again and again Germans reach into the shelves of Lidl, Aldi and Co. to buy sporting goods. Adidas Sport Performance is very popular and the athletes should be equipped in such a way that they achieve their Impossible. With passion outstanding products are produced, which are suitable for sportsmen of all kinds. Puma is one of the world’s leading sports lifestyle companies. Accessories, textiles and shoes are designed and developed. Reebok is also one of the world’s leading distributors, marketers and designers of leisure shoes, fitness shoes, sports shoes, sports clothing and sports equipment. Many people are also passionate about the outdoors and with Jack Wolfskin products everyone is well equipped for nature, faraway countries, wilderness and mountains. What else should be considered for the popularity of the sports brands? There are many well-known sports brands, but for most buyers it is clear that they also want a certain selection. Online shops and sports shops that offer a selection of different brands are popular. Of course, there are also many bargain hunters in Canada who buy from discounters or supermarkets. When buying, not only the popularity of a brand counts, but also design, quality and materials. For many buyers it is not the popularity that counts, but their desire to feel comfortable in their clothes. It should be noted that sporting goods are often part of the basic needs of everyday life. Sports shoes and jerseys are even often worn by less active contemporaries. The hip brands are often particularly in demand. Appropriate clothing is important when people enjoy sports during their leisure time. Training can only be successful if high-quality clothing is chosen. Many well-known brands stand for quality and optimal temperature balance is also important. Most sportswear is made of breathable material and is therefore temperature-equalizing. Better are wide cuts, which do not constrict during sport. Many of the garments and shoes can not only be worn during sports, but are also ideal companions for leisure time....

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